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Seller_Udi0JNbTrsmUV
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Hello UK Sellers,

With Prime Day approaching, having your EU store cash flow ready to reinvest gives you a real edge on inventory planning. Amazon Seller Wallet, built for cross-currency sellers like you, helps you manage your earnings from Amazon's EU stores (Germany, France, Spain, Italy, Netherlands, Ireland, and Belgium) — giving you full control over when and how your EUR proceeds convert to GBP. It is built directly into Seller Central, with no setup fees or minimum balance required.

Get your cash flow moving before Prime Day

Here is how Seller Wallet helps UK sellers keep EU store proceeds ready when it matters most:

  • Convert EUR to GBP — Transfer your EU store proceeds to your GBP bank account at competitive exchange rates.
  • Scheduled EUR to GBP transfers — Set up automatic weekly or bi-weekly transfers to your GBP bank account. Your EU store proceeds arrive on your schedule, ready to reinvest in inventory ahead of Prime Day.
  • Lock in your exchange rate — View and lock in your EUR to GBP rate before every one-time transfer. No markups, no surprises — plan your inventory spend with confidence.
  • All EU store funds in one view — Manage proceeds from all seven EU stores in one Seller Wallet view, with a clear picture of your available cash.
  • Pay suppliers and VAT authorities at no cost — Send EUR payments to EU suppliers or VAT authorities directly from your Seller Wallet balance with zero transfer fees.

Getting started is simple:

  1. Go to Payments under the Seller Central homepage navigation
  2. Click Seller Wallet, then Enroll Now
  3. Confirm your stores and input the one-time passcode sent to your phone
  4. You will receive an email confirmation when your account is ready (typically within two hours)

If you are using the new Seller Central, go to the search bar at the top and search for "Seller Wallet" to navigate to the enrollment page.*

Enroll now

Learn more

We'd love to hear from you:

  • How are you preparing your EU store cash flow ahead of Prime Day?
  • Have you set up scheduled EUR to GBP transfers yet?
  • What questions do you have about getting started with Seller Wallet?

Share your thoughts below — we're here to help!

*The link takes you to the Germany store, but you can enroll from any of your seven EU stores. Once enrolled, you will see all your EU store funds in one Seller Wallet view, regardless of which store you start from. You can link up to two bank accounts for transfers.

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Seller_fLJ3Hdgrt17Ze
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Hello @ Moderator-Team & fellow sellers,

@Seller_gAhPNiLrkfTcr @Seller_XUNeUuvrQDpgP @Seller_DNQGSsdC7DccM @Seller_z3k8APxGfbQEK @Seller_j9Bd91CW3ZVpr @Seller_fgtTzyHQfOM1x @Seller_mIRnuhdx7l5sN @Seller_Huz6FT08OxHAR @Seller_hnDMgUKxMh1V4

We hope you’re all doing well.

We’re reaching out for some advice regarding Buy Shipping in Bulk invoices on our seller account. We recently started using the Buy Shipping service in September, but we haven’t been able to find any invoices issued by Amazon for these shipping purchases.

In the Tax Document Library, we can only see documents titled “Merchant Buy Shipping Label”, which appear to relate to customer return labels, not to the shipping labels we purchase to send parcels to customers.

We’ve already opened a case with Seller Support, but it’s been quite difficult to clearly explain the issue and receive any helpful response [ Never had one anyway ]. Since many sellers here use Amazon Buy Shipping, we’d really appreciate any guidance on where we can find or download the Buy Shipping in Bulk invoices for our monthly shipping expenses — and whether there are any tax implications we should be aware of.

Thank you so much in advance for your help!

Kind regards,

Smart Fashion

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Seller_1SlUJeDGyQTIn
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1. Does the sales performance target for applied capacity have to be met within the same month, or else we get charged?

We request additional capacity precisely because we need to ship inventory, but the goods haven't even left the warehouse yet. If we're using sea freight, which takes up to two months in transit, how can we possibly hit the sales target within the same month?

To make matters worse, just to avoid penalties, we're forced to slash prices and sell at a loss just to boost sales numbers. How can any business operate sustainably under these conditions?

2. We've applied for capacity increases multiple times over two months(From July to September), and every time it's rejected—the reason given is that our bid isn't high enough. To secure capacity in time for peak seasons or major sales events, we end up having to bid at unfairly high rates(€580.00/cubic meter). Isn't this a flawed policies?

Sellers with no other options are left with no choice but to swallow this bitter pill. Has Amazon ever considered how such rules impact sellers' long-term viability and growth?

3. Is it really fair to charge for capacity we applied for but didn't even use?

According to the platform rules, we can only apply for storage capacity once a month. In order to avoid multiple applications or waiting until next month to apply, and wasted a lot of time waiting. We applied for the storage capacity needed in the later stage together. However, if we fail to meet the standards every month, and we will have to deduct fees every month. Is this reasonable?

We truly hope Amazon will reconsider these policies—introduce more flexibility, protect and safeguard the interests of sellers, and enable more Amazon sellers to conduct long-term transactions on the Amazon platform.

We sincerely request that our feedback be taken seriously and that the penalties for unmet capacity sales targets be refunded!

Thank you!

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Seller_OTeOB9PSTW054
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Dispursement Stuck
by Seller_OTeOB9PSTW054

Hi! For years I have been trying to update my disbursement account details to release the funds stuck in my Amazon account. The problem is, it asks me to confirm my old bank account number, but I haven't used the account in 10+ years so no longer have that number. I have called the old bank and they say the account number doesn't exist! How can I update my account details to release my funds? I don't even want to sell on Amazon, just release the funds which are stuck there!

At this point the only option I can see is small claims court to recover my money. Any advice please?

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Seller_FTeHoKoWgr9sh
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I have a question regarding europe marketplaces
by Seller_FTeHoKoWgr9sh

I recently verified my uk store through LTD, I seen some of sellers are selling a single item into different europe stores which I checked through Helium 10 tools, So I have a question Can I also sale a single item into different European marketplaces with a UK based LTD? If yes, then is there any additional documents they would require? Or I have only to send inventory into different marketplace? I don't anything I don't have any Idea with this If anyone expert guide me would be appreciated.

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Seller_7x6MhD6q1JYKq
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Invalid charge method - Please help!
by Seller_7x6MhD6q1JYKq
Amazon replied

I need some support, I have tried countless times on the phone to fix this but with no success. Our credit card recently expired and has had to be changed. I have updated the card but since then (Tuesday afternoon) I have been unable to access our account, we still have orders coming through that we are unable to confirm and process for our customers. Why is this not working and why do I still have the error message?

Case ID: 11657581922

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4 replies
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Seller_zWLyH8547xKdQ
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International shipping costs
by Seller_zWLyH8547xKdQ

On my listings i have my prefereed carrier as Evri at £8 to £10 a shipment. But when i sell international, i have UPS appear as the only option at £17.99. Seeing my products are only £20 each, i need to be able to use Evri and not UPS. What have i not done right? Amazon help direct are a waste of space.

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5 replies
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Seller_DTrNv5POp8UZl
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kyc verification problems
by Seller_DTrNv5POp8UZl
Amazon replied

Having KYC verification issues. Been with Amz over 20yr so this isn't my first verification but now it's all bot driven more I feel like I'm hitting s brick wall.

I'm a sole proprietor so I called HMRC for a letter confirming my UTR. This has come (matches the one I had in file from 10yrs ago) addressed to me as (Mrs xxxxx) confirming my number. I've tried putting several options in the name field, my full name, the name to match the letter and my company name then putting my UTR number into the company number field (tried NA as I don't have a company number as sole proprietor) but keeps being rejected. Seller support are useless as ever but I'm going around in circles with bots.

Can anyone else who's a sole proprieter, whose completed KYC verification please let me know what you entered in the fields

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4 replies
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