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Seller_mIRnuhdx7l5sN
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Hello Sellers,

We've noticed some confusion regarding the Account Health category on the forums. Let's clarify when to use this category and important distinctions between similar-sounding issues.

About Account Health Support

Account Health Support (AHS) is a specialized department handling accounts at risk of enforcement or already enforced accounts. Therefore, the Account Health category in the Forums is managed by dedicated moderators with expertise in legal and compliance matters.

When to Use Account Health Category

The Account Health category is specifically for:

  • Account suspensions and deactivation requiring appeals
  • Multiple listing removals and blocks requiring appeals
  • Account-level restrictions and enforcement actions
  • Verification issues (In-Person Verification, Know Your Customer, Identity verification)
  • Order performance metric violations
  • Critical account health dashboard issues

Listing Violations vs. Regular Compliance:

  • Listing Violations (Account Health Category): When listings are actively blocked or removed and need appeal
  • Regular Compliance (Product Safety Category): Questions about requirements BEFORE listing products

Important Note:

Remember that Account Health is exclusively for serious account-level issues that put your selling privileges at risk. Using the correct category ensures you receive faster, more appropriate assistance.

Available Help Pages:

Available Seller University videos:

Need help determining the right category? Reply below with your specific issue.

Best regards, Ezra.

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Seller_3juJC93jf7HZc
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Dear fellow sellers,

Pull up a chair. You’re going to want popcorn for this one.

Amazon just suspended our entire Belgium account over a single ASIN: B0C44266R5. The reason? According to Amazon, our dry, dual-tipped cotton swabs apparently contain the “medicinal ingredient: Povidone-iodine.”

Let me be crystal clear: these are DRY cotton swabs, individually wrapped, no liquid, no iodine, no magic potions, no wizardry. Just clean cotton on a stick. We even uploaded product photos to prove it. They’re about as medicinal as a Q-tip in your glove compartment.

Here’s the kicker—this ASIN was already flagged once, and then cleared and reinstated by Amazon back in September 2024. We provided evidence. They agreed it was compliant. Fast-forward to today, and bam—full account suspension. This, despite the ASIN never being sold, never linked to a violation, and now deleted entirely from our catalog.

We currently run over 600 active ASINs, do $500K+ monthly, employ 20 staff, and have zero history of violations. All of that is now frozen because the system linked “cotton swabs” with “iodine.” We’ve taken every proactive measure imaginable, yet here we are—penalized over a catalog mismatch.

If this can happen to a clean listing that’s never shipped a unit, it can happen to any of us.

We’re appealing directly and respectfully asking Amazon to reverse this enforcement and reinstate our account. In the meantime, if you've faced something similar—especially misclassification or catalog glitches—drop your story below. We need each other's support more than ever.

And if anyone from Amazon’s teams is listening: cotton swabs - iodine. Let’s fix this.

RockDealer

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Seller_zWTzgB6cP9WEH
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Appeal successful but account still deactivated
by Seller_zWTzgB6cP9WEH

My account has been deactivated for nearly 2 months because of VAT address verification problems. Now all these problems have been fixed and yesterday I received the notifications that my information has passed verification and my account has been reactivated.

But it is 30 hours later and still my account is deactivated, my inventory is still stranded and disbursements held. I can only imagine that there is a technical problem which is preventing reactivation. There seems to be no way forward.

This is really urgent because my EU inventory (47,000 units) is scheduled for disposal next week and I have no way to receive it myself, so if that happens it will be the end of my business.

@Seller_gAhPNiLrkfTcr Please can you help me with this?

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Seller_WB7houTb6LEmY
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Suspended
by Seller_WB7houTb6LEmY

Hello, I have a seller account that could not be verified successfully in the year 2021. The account was deactivated and later suspended. After writing several appeal's it could not be reactivated. That led me to open a new account to have my records counting by republishing the books I have on the closed account in North America but still not closed in UK due to the deactivation and suspended. The account was successfully verified but got deactivated due to the first account. In my previous account I was not owing seller fees when I closed it in North America. In the new account I paid up my seller fees and downgraded my seller account to individual plan. Now my seller fees has accruing while still on individual plan still rising but yeilding no returns.

I have written so many appeals to reactivate my first account so I can successfully close it and even get paid. Now I cannot even be able to log into the first account suspended in the year 2021 locked by Amazon website. I tried publishing many more books in the new account to enable reactivation of my suspended account till now. I am scared writing and publishing more books as it's not working for me. Please advise me on what to do to reactivate my first account deactivation and close it properly and get paid. Often I am receiving mail to update my credit card information for them to collect seller fees on my individual plan account.

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Seller_d8WfbEccuaGMc
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Absolutely no sales. Anybody else?
by Seller_d8WfbEccuaGMc

Has anybody else experienced a huge drop in sales as of recent? Last month or so?

Down 70% and have not had a sale for 6 days. Fear this is going to send us out of business if this continues.

Account health is perfect. No account issues.

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Seller_6HfoDANOeFgjn
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please refer to case ID 11104656892. i have been selling this asin since feb 2025 withotu any issue but all of sudden today it was removed due to compliance issue. is says"Request selling approval for policy compliance. Reason: Product requires approval to sell." but upon clicking it, amazon says: We are not accepting applications to sell:

Other rp_3p_offer in New, Used, Refurbished, Collectible condition(s)

Other Home Improvement category in Collectible condition(s)

Other Home Improvement category in Refurbished condition(s)"

this is strange as i have already been selling this product. please fix this asap.

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Seller_vtSzvxtW9StxE
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Before searching on google and other places - ill appreciate if someone knows the legal department address where i can send letter befor action to amazon.

Seller support provided me US address and bluntly told me thats the only address they can provide and i thnk thats not true - UK seller wants to take legal action for the problems caused by amazon UK should have someone to approach in UK or did we gave that to US :)?

Nos sure explaining my reason will help - but in brief started on amazon in 2011, grew and runined in last year what i belive and as amaozn acknowledged even was am erro from amazon side.

Hope they amazon dont strike with the iron hammer and close my account for writing this.

BTW - my account is fully operational and in pristine condition and with zero warning or alert at the moment.

Pranav

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Seller_s9KNnxjDTYNS4
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SSA Account health protection?
by Seller_s9KNnxjDTYNS4

Recently enrolled in SSA, mainly for the account health protection. We have enabled it for our big and bulky items and set out the tariffs for each item over ECON, O/N and 2MAN with XDP.

We had 2 shipments last week that were shipped on time with valid tracking, carrier shows a scan in the collection depot on the same evening it was dispatched (showing that we did actually send the item out on time. Amazon set both of these for a one day delivery, the delivery all in (during a bank holiday weekend) took 4 business days, understandably as a consumer I would be upset that the delivery was a few days late etc, but the tracking never showed false info like it was going to be delivered on a day then it was not, the tracking updated procedurally, the delivery was made and the items were signed for. Not only this we sent the customers updates manually throughout the delivery process as they requested them from us.

Now what we used to do with our normal manual shipping templates was allow for +1 day delivery, even if we offer a next day delivery service as 1) the courier usually syncs with Amazon so the customer knows if it is coming early. And 2) I always prefer a 5* review saying delivery was early, than a 1* review saying it was late.. Just to safeguard us from A-Z and potential negative feedback, this used to work quite nicely.

However after being pursued for a few months by an Amazon rep via Phone calls and emails to get us to sign up to SSA, I caved and read into it a bit more and to be honest I felt the SSA (SHIPPING SETTING AUTOMATION) was a win win as I didn't have to mess around with the delivery dates changing through seasons etc, and the account health was protected from reviews regarding late delivery, as mentioned in the FAQ section point 2 of SSA in the Seller central guidelines;

https://sellercentral.amazon.co.uk/help/hub/reference/G8WRJF2N5B787XKQ?locale=en-GB

However, when put into practice, contacting seller support (case ref 11097726492 / 11097739202 for the respective orders) they denied any knowledge of such a thing and then closed the case with no further option to reply to it, messaging seller support following this in a new case, they tell me to remove feedback via the review itself, which of course I cannot as they have already been requested in the aforementioned cases, and so the circle continues..

Hoping someone internal can shed some light on what I can do when Amazons own policies are not being followed..

Many thanks!

@Seller_TSXM2A5nxWSuH@Seller_DNQGSsdC7DccM@Seller_Udi0JNbTrsmUV@Seller_Huz6FT08OxHAR

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Seller_Kh0jKZVNtMY7q
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Need help to Reactivate our account
by Seller_Kh0jKZVNtMY7q

We are selling some plumbing products that we have left from a store we had closed

A Policy Violation came up as the brand now trade marked the name, On the same day we zeroed the products as we did not want to sell

A few days later our account got deactiavted

Now trying to reactivae it we Explaind out situation and also provided Documation that we had bougt this stock from a distributors that is listed as approved seller of the trade markd manufracturer.

We do not want to sell those products any more yet out account remains Deactivated

Any help to get this re activated would be helpful.

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Seller_Vms3G1OwvFwHI
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Anyone experience this before?

We’ve had a 900 account health score for years. About 2 weeks ago, Amazon flagged us stating we “left negative feedback on a competitor or incentivized customers to do so”.

I spent hours on the phone with both seller support and account health support asking what info they needed to rectify this. After the 3rd phone call, my account was deactivated yesterday.

Amazon can’t give me any info other than what the flag says. It can’t say what product is flagging this. If it was me who left a review or “someone who knows me”. They have no info and keep saying it’s a confidential matter. That unfortunately doesn’t help me solve the issue.

I uploaded any buying history, my review history (or lack thereof), product descriptions of everything I’ve ever purchased on Amazon to show it’s not a competitor.

Haven’t heard back yet.

I don’t even care about the health strike at this point. We do over $50k a month on Amazon, I just want the account active.

Anyone experience this before? Better for me to keep working with them and losing money? Or can I just say sure I did it (even though I didn’t), take the account strike for 180 days, and get my account active?

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Seller_eKxfC0hfusHiG
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VTR Click and Drop Spain / Italy Exemptions??
by Seller_eKxfC0hfusHiG
Amazon replied

All shipments - UK to Europe Marketplaces, are under 20 Euro, using letter / large letter using RM Click and Drop, as per policy

Germany / France works fine, no problem there.

but

Spain / Italy - every single 'exempt' shipment fails VTR

Ive been told the Ship service "Std ES Dom_3" is invalid for Spain and that..

"Royal Mail Click and Drop is not a letter method"

help?? Ive tried and can not get past service/method problem

@Seller_DNQGSsdC7DccM@Seller_XUNeUuvrQDpgP@Seller_mIRnuhdx7l5sN

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