FULFILMENT BY AMAZON
Grow your business across the European Union with Pan-European FBA
You may achieve up to 53% savings* in fulfilment fees and increase your FBA sales by up to 24%**
*Calculated as the highest achievable savings comparing the EFN fulfilment fees with the local fulfilment fees for each size/weight
**Based on a Aug 2023 study analysing 1.9 million Pan-European FBA offers, compared to similar FBA offers that did not utilize Pan-European FBA. It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using Pan-European FBA.
**Based on a Aug 2023 study analysing 1.9 million Pan-European FBA offers, compared to similar FBA offers that did not utilize Pan-European FBA. It is provided only as a general reference point. It does not reflect data updated in real‐time, and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to, seasonality, selling price, and existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using Pan-European FBA.
Already selling with FBA?
Why sell with Pan-European FBA?
Deliver a world-class experience to millions of customers across Europe
Get fast delivery by Amazon for customer orders in the countries where you authorise Amazon to store your products. 91% of selling partners in total indicate maximum satisfaction with their fast delivery across Europe.*
*According to 2020 FBA Satisfaction Survey
Save on your fulfilment costs by up to 53%*
Pay the domestic FBA fulfilment fees in the countries where you allow Amazon to store your products instead of higher cross-border European Fulfilment Network (EFN) fees. Click here to see your own cost saving potential.
*The highest possible savings achieved by comparing European Fulfilment Network (EFN) shipping fees with local shipping fees depending on size/weight
Accelerate your growth with flexible storage
Enable storage in at least two of the following EU countries: Germany, France, Italy, Spain or Poland*. Amazon distributes and stores your products for free and closer to customer demand
*Germany, France, Italy, Spain or Poland for pan-European FBA via VAT registration number.
How Pan-European FBA works
Requirements
- Choose at least 2 Amazon EU stores where to store your products. We’ll take care of moving them at no additional cost.
- List your FBA products with the same SKU in all required Amazon EU stores, Germany, France, Italy and Spain.
- Meet your products compliance requirements.
It allowed us to have product in fulfilment centres nearest to the customer. Not paying any additional fees, we’re able to be extremely competitive on our pricing. Therefore, we sell more units.Zamir CajeeCEO, iQualTech
Pan-European FBA and the
European Fulfilment Network
Pan-European FBA
European Fulfilment Network (EFN — European Fulfilment Network)
Shipping costs
Europe-wide FBA fees
European Fulfilment Network fees
VAT
A VAT number is required for each country where goods are stored
A VAT number is generally not required in the destination shop.
Inventory management
Amazon distributes and stores your products across Europe in the EU countries you have enabled for storage.
Amazon stores products locally only, ready for local delivery or to dispatch to other countries.
See detailed Pan-European FBA pricing below:
Frequently Asked Questions
Get answers to the frequently asked questions about Fulfilment by Amazon
What is Pan-European FBA?
The Pan-European FBA is a service provided for Amazon selling partners to sell their products to customers across Europe in an easier and faster way. This can help selling partners save on fulfilment costs, offer fast delivery promises, and reach a wider audience of customers.
How does Pan-European FBA work?
To sell your FBA products in Amazon's EU stores, you must have access to seller central accounts in the following EU stores: France, Germany, Italy and Spain. You must enable placement in at least two of these stores and send your inventory to an Amazon Fulfilment Centre. Moreover, you can also sell your products in Amazon's new EU stores available in the Netherlands, Poland, Sweden, Belgium and Ireland.
Once you send your products to an EU fulfilment centre, we will store your inventory across our EU fulfilment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.
To enjoy domestic FBA Fulfilment fees for orders in Sweden and the Netherlands, you must enable placement also in Germany. For orders in Belgium, you must enable placement in either Germany or France. For orders in Ireland, you must enable placement in Ireland and one of the four following stores: France, Germany, Italy or Spain.
Once you send your products to an EU fulfilment centre, we will store your inventory across our EU fulfilment network in the countries that you have enabled for inventory placement. This is to ensure that your products are available to meet anticipated customer demand. We will distribute your inventory across these countries at no additional cost.
To enjoy domestic FBA Fulfilment fees for orders in Sweden and the Netherlands, you must enable placement also in Germany. For orders in Belgium, you must enable placement in either Germany or France. For orders in Ireland, you must enable placement in Ireland and one of the four following stores: France, Germany, Italy or Spain.
Which stores are included in Pan-European FBA?
Pan-European FBA is available in the following Amazon stores: Germany, France, Italy, Spain, the Netherlands, Poland, Sweden, Belgium and Ireland.
As of January 1st 2021, the UK is no longer part of the Pan-European FBA. To sell with FBA in both the UK and EU4, you will need to send inventory to fulfilment centres in the UK and EU4 or sell with the Remote Fulfilment between UK and EU.
As of January 1st 2021, the UK is no longer part of the Pan-European FBA. To sell with FBA in both the UK and EU4, you will need to send inventory to fulfilment centres in the UK and EU4 or sell with the Remote Fulfilment between UK and EU.
What is Pan-European FBA fee?
Through Pan-European FBA, you will pay local fulfilment fees in all the EU countries enabled for storage, and Cross-border fulfilment (EFN) fees in the rest of the EU countries.
How can I enrol in Pan-European FBA and what are the eligibility requirements?
To enrol in Pan-European FBA, you must meet the following eligibility requirements:
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain, and Poland.
3. Enable storage in at least two of these countries.
4. Make sure your products meet the Pan-European product eligibility requirements.
5. Ensure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfilment centre in the EU.
1. Create an Amazon Selling Partner account and add your products to Fulfilment by Amazon (FBA).
2. List your eligible FBA products in all required Amazon European stores with the same SKU. This includes Germany, France, Italy, Spain, and Poland.
3. Enable storage in at least two of these countries.
4. Make sure your products meet the Pan-European product eligibility requirements.
5. Ensure that you are meeting VAT compliance. You can find more information about VAT compliance here.
6. Send your inventory to an Amazon fulfilment centre in the EU.
What are the benefits of Pan-European FBA?
These are the main benefits of selling through Pan-European FBA:
1. Can help your business expand internationally.
2. Can help accelerate your growth with flexible storage
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. Save on your fulfilment costs by up to 53%.
1. Can help your business expand internationally.
2. Can help accelerate your growth with flexible storage
3. You can start with just two VAT numbers, which means you won't need to register for VAT in every country where you sell.
4. You can sell to millions of customers with the Prime badge.
5. Save on your fulfilment costs by up to 53%.
How can I track my inventory and sales through Pan-European FBA?
When you enable countries for inventory placement, you are giving Amazon permission to store your FBA inventory in any of those countries. Amazon may then move your inventory between EU fulfilment centres at its own discretion and at any time, at no additional cost to you.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
You can see more information about Pan-European FBA Inventory Management here.
You can track the movement of your inventory using the Cross-Border Inventory Movement report, the Daily Inventory History report, and the Amazon Fulfilled Shipments report.
You can see more information about Pan-European FBA Inventory Management here.
How do I list my products via Pan-European FBA Programme?
To sell your products in EU stores, you need to create offers on each of these marketplaces. You can use the same process that you used to create offers on your domestic store. The same FNSKU must be provided for all the offers you create.
To list your products, you can easily use the Build International Listings tool and choose in what stores you want to expand your business. You can see the detailed process in the Pan-European FBA handbook available here.
To list your products, you can easily use the Build International Listings tool and choose in what stores you want to expand your business. You can see the detailed process in the Pan-European FBA handbook available here.
Start fulfilling across Europe with Pan-European FBA
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