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FBA box length limit reduced to 63.5 cm for new shipments
by News_Amazon

We’ve reduced the maximum length requirement for multi-item standard boxes to 63.5 cm for Fulfilment by Amazon (FBA) shipments in France, Germany, Italy, Spain and the UK. This change helps us receive your inventory faster in our fulfilment centres.

The box dimension requirements are now as follows:

  • Maximum length: 63.5 cm (previously 91.4 cm)
  • Maximum width: 63.5 cm (unchanged)
  • Maximum height: 63.5 cm (unchanged)

If you send boxes with non-compliant dimensions, your shipment may be refused or incur unplanned service fees.

This change only applies to new shipments. Existing shipments already in our fulfilment network won’t be affected.

For more information, go to Shipping and routing requirements

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Returns window for holiday sales extended to January 31
by News_Amazon

Similar to previous years, we’ll temporarily extend our standard returns window for holiday sales in our European stores to give customers the confidence to shop early and help you increase your sales.

Our 2025 extended Christmas returns window allows most items purchased between November 1, 2025 and December 25, 2025 to be returned until January 31, 2026, or within 30 days from delivery, whichever is later.

The extended returns window applies to all Fulfilment by Amazon, Fulfilled by Merchant and Amazon Retail orders in the UK, Germany, France, Italy, the Netherlands, Poland, Sweden, Belgium and Ireland, with the following exceptions:

  • Items bought in our Spain store between November 1, 2025 and January 6, 2026 can be returned until February 6, 2026, or within 30 days from delivery, whichever is later.
  • For certain products sold in our Germany and Italy stores, the returns window is limited to January 15, 2026, or within 14 days from delivery, whichever is later. To see affected product categories, go to the Germany Extended Christmas Returns Policy and the Italy Extended Christmas Returns Policy.

While the returns window is extended, all standard return eligibility criteria remain unchanged.

For more information, go to About our return policy.

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Reduced voucher fees starting November 5, 2025
by News_Amazon

Variable voucher fees will be capped at £200 per voucher for vouchers created on or after November 5, 2025. While the £2 upfront fee per voucher will stay the same, we’re also lowering the variable rate from 1.5% to 0.75% . We’re making these changes before Black Friday and Cyber Monday to help you plan your holiday campaigns with confidence.

In March 2025, we announced new promotion structures to help you test different promotional strategies. We heard that the updated voucher structures made it difficult to predict costs, so we made this change to provide you with greater predictability and transparency.

Vouchers created before November 5, 2025, won’t be eligible for the new voucher variable fee cap. For your current vouchers to receive the new cap voucher variable fee, we recommend that you deactivate them and create new vouchers on or after November 5, 2025.

To learn how to deactivate your vouchers or create new ones, go to Create a voucher.

For more information, go to Voucher fees.

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Updates to EPR requirements for WEEE and Packaging in the UK
by News_Amazon

Effective from August 12, 2025, Extended Producer Responsibility (EPR) requirements apply for Waste Electrical and Electronic Equipment (WEEE) sold in the UK. This is in addition to the existing EPR requirements for packaging, which have been in effect since January 1, 2025, with 2025 fees calculated using packaging tonnages reported for 2024 and local authority waste management costs.

Both regulations require us to assume EPR obligations for the Amazon.co.uk sales of sellers who aren’t established in the UK. We use your registered business address (RBA) in Seller Central to identify your place of establishment for EPR purposes.

If your registered business address in Seller Central isn’t in the UK, you’ll be automatically enrolled in our EPR Pay on Behalf service for each applicable category. This service calculates and pays eco-contribution fees for your sales, then debits those amounts from your selling account, along with an annual service fee of GBP 20 for each of the EPR categories that you sell in, in accordance with the EPR Pay on Behalf Policy for Third-Party Sellers.

For more information about EPR requirements in the UK, including reporting obligations and the definition of “producer”, go to Extended Producer Responsibility requirements in the UK.

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New AI tool helps you optimise existing product listings
by News_Amazon
Amazon replied

We’ve launched Enhance My Listing, a new AI-powered tool that helps you improve the content of your existing product listings so that they better appeal to customers.

We know from your feedback that keeping listings current and relevant can be time-consuming. With Enhance My Listing you can review, customise and publish updates with just a click, combining your expertise with Amazon’s AI insights. This makes it easier to keep your product content current and aligned with evolving shopping trends.

To access Enhance my Listing and see AI-generated suggestions for titles, descriptions and missing details:


  1. Go to Manage All Inventory.
  2. Click Edit Listing in the ellipsis menu on any listing.
  3. Click Enhance My Listing in the Product Details tab.

Enhance My Listing is the newest AI-powered tool that we’ve created to help you streamline your catalogue management. For more information on our other AI-powered tools, go to About Amazon.

To learn more about how to generate listing content with Enhance My Listing, go to Suggest changes to your product detail page.

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Book Amazon Freight slots now to prepare for the winter holiday season
by News_Amazon

If you want to send palletised inventory to our fulfilment centres in Europe, you can use Amazon Freight to secure delivery appointments ahead of the winter holiday season. Availability is limited and demand will increase throughout December.

We recommend the following practices to help avoid disruptions such as delivery delays and cancellations:

  • Book your slots early to ensure that you secure your preferred appointment and carrier assignment.
  • Double-check that you’ve labelled the pallet correctly with all shipment details, including pallet counts, unit counts, weights and the Fulfilment by Amazon (FBA) reference number.
  • If your timeline changes due to vessel or customs delays, try to reschedule your slot instead of cancelling it. Late cancellations may result in fees.

If you don’t plan in advance, you could face delays in getting inventory to our fulfilment centres during the busy holiday season. This can affect your ability to maintain stock levels when customer demand is at its highest.

To get started, go to Amazon Freight .

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Learn how to reduce transportation costs in our webinar on October 29
by News_Amazon

Join Amazon Freight on October 29, 2025, at 11 a.m. Central European Time for a one-hour webinar and live Q&A on sustainable transportation solutions that can help reduce your costs and improve shipping efficiency across Europe and the UK.

During this session, you’ll learn:

  • How sustainable practices affect transportation costs
  • Ways to improve shipping efficiency
  • Methods to meet sustainability requirements
  • Strategies to gain competitive advantages

Speakers:

  • Sonia Polak, Head of EU End-to-End Transportation Sustainability
  • James Moulds, Senior Business Developer, Amazon Freight

This webinar is open to all sellers in Belgium, France, Germany, Ireland, Italy, the Netherlands, Poland, Spain, Sweden and the UK.

Even if you’re unable to attend the live session, be sure to still register so you can receive the recording.

To register, go to Accelerating Sustainable Transportation: Amazon’s Vision for Green Middle Mile Solutions.

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