Customer Reviews product on Seller Central will be fully deprecated on September 30, 2025
So, the Customer Reviews page is being discontinued in favour of Voice Of The Customer.
I find VOTC useless. I have a couple of "Very Poor" listings because of Negative Customer Experience (NCX), but it doesn't give any useful feedback. Reviews usually (but not always) give you some information you can work with.
Unless I'm missing something, VOTC doesn't tell me anything about why the customer had a negative experience.
Customer Reviews product on Seller Central will be fully deprecated on September 30, 2025
So, the Customer Reviews page is being discontinued in favour of Voice Of The Customer.
I find VOTC useless. I have a couple of "Very Poor" listings because of Negative Customer Experience (NCX), but it doesn't give any useful feedback. Reviews usually (but not always) give you some information you can work with.
Unless I'm missing something, VOTC doesn't tell me anything about why the customer had a negative experience.
5 replies
Seller_ZVAz3d5lZuGid
"So, the Customer Reviews page is being discontinued in favour of Voice Of The Customer."
Where did you see/read that ?
Seller_KslujvfhXEd3o
I just saw this message at the top of the customer's review page. I agree the VOTC doesn't help understand the issue and it doesn't give us any opportunity to fix it. Amazon took away our ability to comment on a customer review a years ago. At least with customer reviews we have been able to attempt to send a message to an upset customer to offer a refund or offer a solution - only if the customer has not opted out of receiving messages. Now they're removing this option. What are we supposed to do to help our customers who may be using a product incorrectly or may simply need help with an exchange if we cannot reach out to them?
