Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveFULFILMENT BY AMAZON
Save time and help grow your business with FBA
Save big on products priced below €20 with Low-Price FBA rates
Eligible lower-priced products can benefit from reduced fulfilment costs through FBA, with automatic eligibility and no separate enrolment required.
Let Amazon pick, pack, and ship your orders
You sell it, we ship it. Amazon has one of the most advanced fulfilment networks in the world. With Fulfilment by Amazon (FBA), you store your products in Amazon's fulfilment centres, and we pick, pack, ship, and provide customer service for these products. FBA can help you scale your business and reach more customers.
Keeping Control of Packaging, Branding, and the Customer Experience
Sellers on Amazon IE who want direct control over packaging, branding, and the customer experience can combine fulfilment options and Amazon brand-building tools to create an experience that aligns with their business goals.
1. Use Merchant Fulfilment for Full Packaging Control
Sellers who choose merchant fulfilment (MFN) store, pack, and ship orders themselves. This gives them direct control over packaging materials, branded inserts, and the overall unboxing experience, provided all packaging and communications comply with Amazon policies.
With MFN, sellers can also create their own shipping templates, define delivery regions, and manage fulfilment timelines directly through Seller Central.
2. Build Your Brand Presence on Amazon
For brand owners, the customer experience extends beyond the package itself. Enrolling in Amazon Brand Registry provides access to tools that help create a stronger brand presence across Amazon IE.
Brand Registry unlocks A+ Content, allowing sellers to enhance product detail pages with additional images, comparison charts, and brand storytelling. It also provides access to a free Amazon Store, where brands can create a dedicated storefront and control how products, imagery, and brand messaging are presented to customers.
3. Combine FBA and MFN to Support Different Brand Goals
FBA and MFN can be used together within the same seller account. Many sellers use FBA for high-volume products to benefit from Prime eligibility and Amazon's fulfilment network, while keeping selected products on MFN when a premium or customised unboxing experience is an important part of the brand offering.
Sellers can assign different fulfilment methods to individual products, allowing them to choose the approach that best supports each product's operational and branding requirements.
1. Use Merchant Fulfilment for Full Packaging Control
Sellers who choose merchant fulfilment (MFN) store, pack, and ship orders themselves. This gives them direct control over packaging materials, branded inserts, and the overall unboxing experience, provided all packaging and communications comply with Amazon policies.
With MFN, sellers can also create their own shipping templates, define delivery regions, and manage fulfilment timelines directly through Seller Central.
2. Build Your Brand Presence on Amazon
For brand owners, the customer experience extends beyond the package itself. Enrolling in Amazon Brand Registry provides access to tools that help create a stronger brand presence across Amazon IE.
Brand Registry unlocks A+ Content, allowing sellers to enhance product detail pages with additional images, comparison charts, and brand storytelling. It also provides access to a free Amazon Store, where brands can create a dedicated storefront and control how products, imagery, and brand messaging are presented to customers.
3. Combine FBA and MFN to Support Different Brand Goals
FBA and MFN can be used together within the same seller account. Many sellers use FBA for high-volume products to benefit from Prime eligibility and Amazon's fulfilment network, while keeping selected products on MFN when a premium or customised unboxing experience is an important part of the brand offering.
Sellers can assign different fulfilment methods to individual products, allowing them to choose the approach that best supports each product's operational and branding requirements.
The benefits of FBA
Customers get Amazon's trusted customer service and returns.
FBA takes this operational burden off your shoulders, leveraging Amazon’s global customer service network to manage customer inquiries, refunds, and returns on FBA orders.
- FBA customer support: Cross-language phone/e-mail support, day and night, at no extra cost to you, besides Returns Processing Fees in certain product categories.
- FBA returns: We will manage all customer service to do with returns, via our Online Returns Centre. Read more about FBA policies regarding Customer Returns for Orders Placed on Amazon.ie
FBA makes it easier to sell across Europe
Amazon offers a range of fulfilment solutions across Europe, so you can choose the one that suits your business best. Pan-European FBA is the most popular and fastest – Amazon stores and distributes from fulfilment centres throughout Europe. With European Fulfilment Network your products are shipped from central storage in their country of origin; with Multi-Country Inventory, stock is stored and despatched from fulfilment centres in the countries you specify.
It's cost-effective
Pay as you go—you are charged for storage space and the orders we fulfil. The cost of shipping is included in your fees, with no extra charge for Amazon Prime for unlimited, fast One-Day Delivery on millions of items. Fees for Selling on Amazon and optional services may apply.
FBA storage and fulfilment fees
Normal fees
Inventory storage fees
Charged for all items stored in an Amazon fulfilment centre, and based on your daily average volume of inventory measured in cubic feet. See how to determine the product size tier for your items.
Fulfilment fees
Charged per unit for picking and packing your orders, shipping and handling, customer service, and product returns.
Occasional fees
Aged inventory surcharge
Removal order fees
You can have Amazon return or dispose of your inventory in a fulfilment centre for a per-item fee.
Returns processing fees
Charged on orders when Amazon provides a customer with free return shipping.
Unplanned services fees
Charged when inventory arrives at a fulfilment centre without proper preparation or labelling, making unplanned services required.
Learn more about the cost of FBA. Use the Fulfilment by Amazon Revenue Calculator on Seller Central to estimate your FBA fees.
In addition, you can download the rate cards below:
Note: Starting from April 17, 2026, a 1.5% fuel and logistics-related surcharge will be applied to fulfilment fees across Fulfilment by Amazon (FBA) in the UK, France, Germany, Italy, Spain, Poland, Sweden, Netherlands, Ireland and Belgium stores. The Revenue Calculator, Profit Analytics dashboard and Fee and Economics Preview reports have all been updated to reflect the fuel and logistics-related surcharge and are available to help you understand the specific impact to your business.
Get started with FBA
Fulfilment by Amazon can help eliminate your fulfilment headaches and help you scale your business.
Step 1
Set up FBA
Create your Amazon selling account, and login to Seller Central to set up FBA.
Step 2
Create your product listings
Once you add your products to the Amazon catalogue, specify FBA inventory.
Step 3
Prepare your products
Prepare your products for safe and secure transportation to a fulfilment centre, according to Amazon packing guidelines and shipping and routing requirements.
Step 4
Ship your products to Amazon
Create your shipping plan, print Amazon shipment ID labels, and send your shipments to Amazon fulfilment centres. Learn more about sending inventory to Amazon.
Once Amazon receives your products at the fulfilment centres, they are available for customers to buy. Visit Seller Central Help to learn about how to manage FBA orders or discover related tools and programmes to grow your FBA business.
Competing on Delivery Speed Without a Full FBA Commitment
Small Irish businesses can compete with large retailers on Amazon IE delivery speed by enrolling in Seller Fulfilled Prime, which lets you display the Prime badge and promise fast delivery while shipping orders directly from your own location.
Seller Fulfilled Prime is designed for sellers who have reliable in-house despatch operations and want the visibility of the Prime badge without moving all stock into Amazon fulfilment centres. To qualify, sellers must meet defined performance standards covering on-time despatch, valid tracking rates, and cancellation rates, which you can review in full on Seller Central before applying. For sellers who ship a focused range of high-velocity products on a consistent schedule, this route can provide a practical and cost-controlled path to Prime-speed listings on Amazon IE.
For sellers not yet eligible for Seller Fulfilled Prime, Fulfilment by Amazon remains the most straightforward route to the Prime badge, fast delivery promises, and Amazon-managed customer service. The two programmes are not mutually exclusive: many growing Irish businesses use FBA for their core catalogue while handling select lines themselves, giving them flexibility to scale at a pace that suits their operations. Use the Fulfilment by Amazon Revenue Calculator in Seller Central to compare the cost of each fulfilment model against your current margins before deciding.
Seller Fulfilled Prime is designed for sellers who have reliable in-house despatch operations and want the visibility of the Prime badge without moving all stock into Amazon fulfilment centres. To qualify, sellers must meet defined performance standards covering on-time despatch, valid tracking rates, and cancellation rates, which you can review in full on Seller Central before applying. For sellers who ship a focused range of high-velocity products on a consistent schedule, this route can provide a practical and cost-controlled path to Prime-speed listings on Amazon IE.
For sellers not yet eligible for Seller Fulfilled Prime, Fulfilment by Amazon remains the most straightforward route to the Prime badge, fast delivery promises, and Amazon-managed customer service. The two programmes are not mutually exclusive: many growing Irish businesses use FBA for their core catalogue while handling select lines themselves, giving them flexibility to scale at a pace that suits their operations. Use the Fulfilment by Amazon Revenue Calculator in Seller Central to compare the cost of each fulfilment model against your current margins before deciding.
Understand how your fulfilment model affects VAT requirements
Depending on the nature of your business, you will be required to register for a VAT number in a European country as per the regulations. Some of the factors that influence your VAT obligations are the fulfilment model and the country of inventory storage.
The first challenge that Amazon helped us with was finding new customers and exporting.Dave McGeadyFounder & CEO, EarthChamp
Amazon offers services that allow us to reach our target audience specifically.Claire LynchHead of Marketing, Solvotrin Therapeutics
FBA Inventory Management
Use the tools in your selling partner account to list products, create shipping plans, send in shipments, track and monitor your shipments, and remove inventory from Amazon fulfilment centres.
Inventory Performance Dashboard
Your Inventory Performance Dashboard displays your Inventory Performance Index (IPI) score, along with key influencing factors. Be sure to check your IPI score regularly—a low score could lead to overage fees and limit your ability to send more inventory.
Manage excess inventory
Optimize your inventory levels by knowing when to mark down or remove your products. Monitor detailed information about storage fees, opportunities to drive sales, and suggestions to help improve returns on your inventory.
Track inventory age
Improve sell-through rates and avoid long-term storage fees. Use Inventory Age tools to understand how much inventory you’re holding, and see how long it’s been in fulfilment centres.
Fix stranded inventory
Keep your listings active by including necessary pricing and condition information and resolving errors. If your inventory is in fulfilment centres without an associated active listing, it’s not available for purchase.
Restock inventory
Keep your best-selling inventory in stock with personalized restock recommendations. You can also adjust for future promotions and seasonal demand patterns. Track your inventory and supplier orders so that you’re prepared to meet product demand.
Frequently Asked Questions
Get answers to the frequently asked questions about Fulfilment by Amazon
How does Amazon FBA work for Irish sellers?
Amazon provides fulfilment services that allow Irish sellers to outsource storage, delivery, and customer service.
Here is how it works:
1. You send your products to Amazon’s fulfilment centres
2. Amazon stores your inventory within its logistics network
3. When a customer places an order, Amazon processes it
4. Amazon picks, packs, and ships the product
5. Customer service and returns are handled by Amazon
To prepare your products correctly before shipping, it’s important to follow Amazon’s packaging and prep requirements to ensure smooth processing within fulfilment centres.
Here is how it works:
1. You send your products to Amazon’s fulfilment centres
2. Amazon stores your inventory within its logistics network
3. When a customer places an order, Amazon processes it
4. Amazon picks, packs, and ships the product
5. Customer service and returns are handled by Amazon
To prepare your products correctly before shipping, it’s important to follow Amazon’s packaging and prep requirements to ensure smooth processing within fulfilment centres.
Can small Irish businesses earn the Prime badge without using Amazon's fulfilment centres?
Yes. Seller Fulfilled Prime allows eligible sellers on Amazon IE to display the Prime badge and offer fast delivery while shipping orders from their own premises. Sellers must meet Amazon's performance requirements for on-time despatch, valid tracking, and low cancellation rates. Full eligibility criteria are available in Seller Central.
Can I use my own branded packaging when selling on Amazon IE?
Yes. When you fulfil orders yourself through merchant fulfilment (MFN), you control all aspects of packaging and may include branded materials, provided they comply with Amazon's seller communication and packaging policies. FBA orders are packed and shipped by Amazon, so custom packaging is not available for that fulfilment method. Many sellers use both methods together, reserving MFN for products where the unboxing experience is a key part of the brand.
Help grow your business with Fulfilment by Amazon
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