We joined Easy Ship / Seller Fulfilled Prime and initially had the Prime badge across our eligible listings. The Prime badge has now completely disappeared and, after several weeks of contacting Amazon, we still cannot get a clear explanation as to why.

Amazon Support has confirmed to us that:

Our Seller Fulfilled Prime programme is Active.

There is no account-level restriction.

There are no current failing performance metrics.

We have not cancelled any orders since 7 August.

Our POA requires no further action.

Our listings are Active, FBM and assigned to our Nationwide Prime shipping template.

We are continuing to dispatch around 1,000 parcels per week and orders are being delivered.

The confusing part is that because our listings are no longer showing Prime, our current SFP performance report now looks essentially perfect because there are very few/no Prime orders being generated to affect the metrics.

So what exactly are we supposed to do to get the Prime badge back?

Amazon has escalated it internally and is investigating the shipping template, but we still have no Prime badge and no actual root cause.

Has anyone else had SFP showing Active with compliant metrics and the correct Prime shipping template, but the Prime badge completely missing from every listing?

If so, what actually fixed it and which Amazon team did you need to get it escalated to? The 17 affected ASINs are:

B0GTWMQ2W5

B0HB563S8C

B0HB4YK7MV

B0HFTX4655

B0HFPSGWYP

B0HFPVL33D

B0HFTWX7K6

B0GVKFRHMG

B0GTRTGHZF

B0HCDN94WD

B0GWRFFY4Z

B0H9SGQ9FP

B0GFP2SRJM

B0HDMCRHM4

B0HCCCP79K

B0H6K15PLW

B0H8T6BTL5

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